Name: Brussels Decoded / DC DECODED
Type: BRANDING
Date: 2024
For: POLITICO
Building the brand identities for POLITICO’s Brussels and DC Decoded newsletters, bringing political insights to Germany.
I worked on the brand identities for Brussels Decoded – Das Europa Briefing and DC Decoded – Das US Briefing, two POLITICO Pro newsletters that break down policy and politics from Brussels and Washington DC for a German audience.
My role was to create a strong and consistent brand identity for both, capturing the concept of 'unpacking' key information from these political centres and delivering them to Germany.
The result was comprehensive communication and promotional campaigns for the newsletters, which spanned digital platforms, print media and email marketing.
Both newsletters have been launched in 2024 (May and September) and are making a great impact among policymakers and power centres in Berlin.
