Name: POLITICO Research & Analysis Division
Type: BRANDING, WEB, Video
Date: 2023-2024
For: POLITICO
Enhancing the visual identity and digital presence of POLITICO’s Research & Analysis Division.
I worked on developing and expanding the brand identity for POLITICO's Research & Analysis Division, a newly launched product (April 2023). My role involved creating visual concepts that clearly communicated the possibilities and benefits clients could gain from using the division's services.
Given POLITICO's strong brand identity, dominated by a well-established red color palette, this project required a careful approach to distinguish Research & Analysis from the journalistic side of the business. For this division, it was decided to use a blue and indigo color scheme to set the product apart.
Some of the assets I made:
Mockups
Decks
Product concepts
Landing page design
Video coordination (first year retrospective video)
These efforts ensured that the new product was visually independent and unique while still aligning with POLITICO's broader identity.
