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Name: Sensations ENGLISH
Type: Video, visual identity
Date: september-december 2019
For: Sensations English + Footstep Productions

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audiovisual support for the release of a new web/app for learning english

Creative process of different quick ideas for name and logo

Creative process of different quick ideas for name and logo

 

I’m so grateful I was able to be part of the birth of Sensations English as a platform to learn English as a foreign language.

I was working as an assistant producer (you can check my full CV here) for Footstep Productions in London, and due to my graphic and video skills I took part in the creation of a new project to teach English digitally by using real world news as content for levels from A1 to C1.

My tasks here were diverse, and I had to bring up ideas and proposals about the name of the platform, the logo, the visual identity, the landing page…

Once the platform was a barebones affair and avid for new content, I was in charge of adapting and uploading the video subtitules every week, as they were uploaded on the go with new real events.

Although I sketched some ideas, none of my designs were selected to become the logo, but I made the intro animation for each and every video in the platform.

I also worked on a promotional motion graphics video to attract stakeholders and investors to the project.

You can check one of the videos they have available on YouTube as a sample of the outcome below.

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